The new Titileist AVX golf ball - For the player who is looking for a low-flying, low-spinning golf ball with a very soft feel and excellent greenside control.

An improved high-gradient, high-speed core delivers an incredibly soft feel and longer distance tee-to-green while a new thin, high-flex casing layer provides lower spin on long game shots.

A 346 quadrilateral dipyramid catenary dimple design gives a more piercing ball flight teamed with a softer urethane cover delivering a softer feel and more greenside spin for excellent short game control.

A unique combination of exceptional distance and extraordinary feel.

• Incredible soft feel and longer distance tee-to-green from a new large high-gradient and high-speed core

• Lower long-game spin from a new thin, high-flex casing layer

• More greenside spin and control from a new softer urethane cover